Buy Your Own Domain Suffix
How does .seo sound? Better than .com?
Now you can get your own domain suffix. Seems like domain options to .com just never really took off. I forget what the first one was, maybe .ws or .us, but everyone still seems to want a dot com. The most recent offering was .asia, and I thought I had scored a good one when I went to register sports.asia. Turns out that even though I could register it, the domain registry organization behind .asia had that one on hold.
I'm sure some companies and industries would love to have their company name as a domain suffix.