The New SEO
In the last post it was mentioned SEO has seen big changes recently.
For many, it's not even SEO any more, it's Inbound Marketing. There's been a perception of it as voodoo, that later turned to thoughts of spamming, thanks to some that probably don't truly understand link value.
SEO isn't dead, there will always be a need for skills in site optimization, keyword research, competitive research, conversion optimization, analytics, and similar. Most of all, people that understand how it comes together, and create real strategy.