Online Reputation and SEO

Online reputation management (ORM) is not new to SEO's but in the future it will be as common as the phrase social media or personal branding.

With the last few years the social media has grown in popularity, and it won't be long before online reputation management for your brand begins to become important.

ORM strategies

SEO is a great way to manage your brand and build your online visibility, but there's another side to it also worth considering. Online reputation management, or ORM for short, is sort of like a reverse SEO process. Instead of trying to rank for a particular phrase, your goal is to maintain the top 10 results for a phrase to keep things in a positive light.

When you already have a negative search result in the top 10 for a phrase, you can either;

- strengthen the positive

- push something from page 2

- create new pages on authority sites

- create new sites

Depending on the situation, any of these are viable options for online reputation management strategies and are all worth including in your overall ORM strategy.