Wednesday, May 30, 2007

What's Most Important for SEO?

Want traffic? What SEO doesn't?

What is more important - traffic or rank?

Rank is a measure of sorts, but ultimately, isn't traffic more important?
Rank can bring you traffic, but there are other means without relying solely on the search engines.

Social Media Marketing (SMM) and Social Media Optimization (SMO) are now recognized as essential tools to the SEO process. Some even might say that they are a process all on their own.

Sounds like the same argument as whether branding is part of marketing or its own individual process. Either way, it's essential to be familiar with both - in both cases.

The thing about SMM/SMO is that it can also help your overall SERPs in many cases. But when you have true succcess with the Social networks and bookmarking sites, you can see almost instant results.

So much so, this is what has been labeled as the "Digg Effect". If your webhost isn't ready, a surge of 20,000 in one hour can take its toll on a server, often bringing a web host to its knees. This crippling affect can be avoided, which I'll comment on in another post some other time.

Anyone disagree that rank is more important than traffic?

Rank can equal traffic, with the right phrase optimization and conditions, but at the end of the day, traffic can convert while rank may or may not provide customers.

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Sunday, May 27, 2007

I love mashups

An interesting little widget from the folks at It's another rss mashup tool to keep things interesting.

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Saturday, May 26, 2007

Social Media reading, and a couple extras

A bunch of intersting sites I've come across at one time or another I thought were worth posting. Most of them are social media marketing blogs, besides the first few. Their appeal really depends on how deep your interest on Social Media Marketing(SMM) and Social Media Optimization (SMO) is. Not sure what category the Happy Cursor falls under, otherwise good reading!

Happy Cursor
Daily MemeThinking Blog
Dosh Dosh
Killer Startups
Influential Interactive Marketing
Social Media Marketing blog

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Friday, May 18, 2007

Social media scene

Have you ever wondered why some digg users are almost guaranteed front page every time they post? It's called the Digg entourage, a small group that votes certain users up.

We know certain stories, like those about Microsoft, will get voted down, and stories about Apple or Digg will be voted up just on a headline. Well, same goes for the submitter name.

There's a new social media tool to note called Collactive and it looks like a great tool for leveraging several social bookmarking sites.

There's another new social site called Truemors that was created by Guy Kawasaki which looks to be interesting. It kind of looks like a hybrid of several other social media sites.