SEO and Social Media

Search engine optimization (SEO) has changed significantly in recent years, with the growth of social media.

But it has its advantages for an SEO, since it provides the ability to focus on the core purpose of SEO (link building) and provides numerous opportunities to create new means for getting sites to rank.

You might say that its probably the biggest shift in SEO in recent years, and presents new challenges at the same time. The issues lie in the fact that the signals provided through social media make it more challenging to identify true authority.

The web is in a constant state of flux when it comes to SEO, and social media has its pros and cons. The biggest issue being that it also gives the less scrupulous practitioners new opportunities, but that's not likely to change.

Social Bookmark Visitors

The trouble with submitting to sites like reddit or digg is, the visitor isn't sticky. Sure, they might take the bait, but they're often looking for a quick fix of entertainment.

It seems that a number of the visitors will take the bait, but social bookmark sites often don't deliver the same kind of reader as the one's that find you through a search engine or blog referral.

Someone once said that "...submitting your articles to Reddit is like taking steroids... the effects can be deceiving".

I love mashups

An interesting little widget from the folks at Turtila.com. It's another rss mashup tool to keep things interesting.

Social Media reading, and a couple extras

A bunch of intersting sites I've come across at one time or another I thought were worth posting. Most of them are social media marketing blogs, besides the first few. Their appeal really depends on how deep your interest on Social Media Marketing(SMM) and Social Media Optimization (SMO) is. Not sure what category the Happy Cursor falls under, otherwise good reading!


Happy Cursor
Daily MemeThinking Blog
Dosh Dosh
Lifehacker
Killer Startups
MicroPersuasion
Influential Interactive Marketing
SMO
Social Media Marketing blog
SMogger

Social media scene

Have you ever wondered why some digg users are almost guaranteed front page every time they post? It's called the Digg entourage, a small group that votes certain users up.

We know certain stories, like those about Microsoft, will get voted down, and stories about Apple or Digg will be voted up just on a headline. Well, same goes for the submitter name.

There's a new social media tool to note called Collactive and it looks like a great tool for leveraging several social bookmarking sites.

There's another new social site called Truemors that was created by Guy Kawasaki which looks to be interesting. It kind of looks like a hybrid of several other social media sites.