Thursday, January 29, 2009

History of the Internet

History of the Internet...

A report from 1981 proposing the idea of the Internet... amazing!

But wait, there's more!

The Internet party...

Al Gore must be proud! His little boy all grown up and all...


Tuesday, January 13, 2009

Job Posting - 2.0 Media Manager

Web Networking Manager Needed

Knowledgeable in all social networks such as MySpace and Facebook and possess excellent communication skills.

By the way, the position is to manage Britney Spears’ online persona.


Sunday, January 11, 2009

Plant a Tree for G

So I guess its a slow news day, when you see stupid things like this published....

"Making two internet searches through Google produces about the same amount of carbon dioxide as boiling a kettle, it has been estimated." ( Source )

A physicist from Harvard estimated that browsing a basic website generates about 0.02g of CO2 for every second it is viewed. And whatever you do, stay away from the websites with video! Sites with "complex video" are estimated to be responsible for up to 0.2 g per second.

Although it's pure speculation, but word on the street is that websites are provided by servers and are viewed by visitors' computers that are connected via networks, and all require electricity in order to run, which is largely generated by burning fossil fuels like coal, oil and gas! Brand new information!

Think they may have over stepped the whole carbon footprint?

Sunday, January 04, 2009

ORM strategies

SEO is a great way to manage your brand and build your online visibility, but there's another side to it also worth considering. Online reputation management, or ORM for short, is sort of like a reverse SEO process. Instead of trying to rank for a particular phrase, your goal is to maintain the top 10 results for a phrase to keep things in a positive light.

When you already have a negative search result in the top 10 for a phrase, you can either;

- strengthen the positive
- push something from page 2
- create new pages on authority sites
- create new sites

Depending on the situation, any of these are viable options for online reputation management strategies and are all worth including in your overall ORM strategy.

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What's on your agenda this year? I'm looking at things differently in terms of long term strategies, having seen firsthand the benefits or community driven markets.

I've changed focus, not being in finance, and enjoying the virtues of consulting and multiple gigs. Most recently I've been working with a client that has a site which is essentially a forum, and found it interesting that even though they rank for next to nothing besides their name, for common search terms, they also do well on the long tail for things like model numbers because of their internal linking. This site sees upwards of 300,000 visitors a day, and almost 2/3's is long tail traffic like A72342 (made that model number up).

The take away is they've created a community, and the strength of that has proven to be incredibly powerful. Even though 99% of the inbound links are their brand name, they dominate their market. Kind of interesting really. I had a chance to see some Hitwise info on this market and the ones that are ranking are also spending a lot on ppc, but they barely have 1% marketshare. I'm sure things were different when they started, but its sure paid off for them.