SEO is a great way to manage your brand and build your online visibility, but there's another side to it also worth considering. Online reputation management, or ORM for short, is sort of like a reverse SEO process. Instead of trying to rank for a particular phrase, your goal is to maintain the top 10 results for a phrase to keep things in a positive light.
When you already have a negative search result in the top 10 for a phrase, you can either;
- strengthen the positive
- push something from page 2
- create new pages on authority sites
- create new sites
Depending on the situation, any of these are viable options for online reputation management strategies and are all worth including in your overall ORM strategy.