Ever heard "failing to plan is planning to fail"? There's some truth to that.
With SEO, there's a number of stages and interdependencies that all work together to make things gel. If you want your SEO strategy to come together, you're going to need a plan.
Your typical SEO strategy might look something like;
- Research keywords
- Optimize site for those keywords
- Link internal pages using keyword loaded terms
- Get links from other sites with keywords in the link
It's that last point that should really get the most attention.
Over at The Moz there's an interesting article discussing an 8 step SEO strategy. A lot of what's mentioned is basic marketing but there's some interesting insight as well. You can read the entire article here.