The New SEO

In the last post it was mentioned SEO has seen big changes recently.

For many, it's not even SEO any more, it's Inbound Marketing. There's been a perception of it as voodoo, that later turned to thoughts of spamming, thanks to some that probably don't truly understand link value.

SEO isn't dead, there will always be a need for skills in site optimization, keyword research, competitive research, conversion optimization, analytics, and similar. Most of all, people that understand how it comes together, and create real strategy.

For many, the shift is to a new strategy that revolves around content marketing strategies. Call it magnetic content or link bait, the goal is the same, because if there's one thing that hasn't changed its links. .

It's amazing how many "do SEO", when what they have is a grasp on the concept at best. And how it's proven itself repeatedly as the most valuable traffic, but companies look at paid search and social first.

SEO will see signifcant changes again

In the last 18 months, SEO has seen more changes than almost 10 years.

But the recent announcement of Google acquiring Wildfire will give it access to social data like its never had before. Facebook, Twitter, etc is something that Google has wanted details on for a long time.

This will be a game changer for SEO, with social media being more important than ever.

Search - Adapt With The Times

SEO is an ever evolving field that you have to stay on top of, and the popularity of social media has changed some of the rules (again) on how well you do.

An interesting post at Mashable discusses how you should consider social in your SEO mix and what kind of differences it can make.

Farmers Take On SEO

After months of people talking about the declining quality of search results in Google, the latest update (referred to as the Farmer's update by Danny Sullivan) has targeted what are considered low quality search results typically found on content farms.

An update long overdue, and while some sites were slammed by the results, others did fairly well. Read more at Business Insider

Online Reputation and SEO

Online reputation management (ORM) is not new to SEO's but in the future it will be as common as the phrase social media or personal branding.

With the last few years the social media has grown in popularity, and it won't be long before online reputation management for your brand begins to become important.